News

Signarture Artworks Revealed on TV's 'House Rules'!

Did you catch Channel 7's Australian TV show 'House Rules' tonight? You would have seen two of our artworks revealed in the rooms of Candy & Ryan's western Sydney house that that were renovated by Townsville couple Maddi & Lloyd.

The large, abstract perspex artwork that featured in the main living area was our 'Annapurna' artwork from our Balance collection. We produce this artwork in a range of shapes and sizes to suit any space. Maddi & Lloyd chose a 1000 x 1500mm perspex piece. 

Our ' Chelsea ' artwork from our Spectrum collection was featured in the combined laundry / pantry. This bright, bold piece featuring on-trend hexagonal elements is also available in a range of sizes to suit any space. Maddi & Lloyd went with an 800 x 1200 perspex piece for their renovation.

Love their choices? For this week only, enter promo code ANNAPURNARULES or CHELSEARULES to receive a 20% discount on either of these designs in the size and shape of your choice. Expires Sunday 11th May. 

February 16, 2014


Signarture Wins Best of Houzz 2014

We are thrilled to announce that Signarture has been awarded “Best of Houzz 2014" by Houzz, the leading, international platform for home renovating and design.

Houzz has 16 million monthly users, and their Best of Houzz award for Customer Satisfaction is determined by a variety of factors, including the number and quality of client reviews received in 2013. Throughout the year, we were awarded nothing but 5-star ratings and we're very grateful to those clients who took the time to write their reviews and send us their images.

We received a letter from Liza Hausman, Vice President of Community for Houzz who said “We’re delighted to recognize Signarture among our “Best Of” design professionals for customer satisfaction as judged by our community of homeowners and design enthusiasts who are actively renovating and decorating their homes.”

If you have yet to check out Houzz, and are looking for inspiration for your home, we recommend you start here.

View the full press release here.

Signarture Wins Best of Houzz 2014

Signarture has been awarded “Best of Houzz 2014" by Houzz, the leading, international platform for home renovating and design. Australian based Signarture, which designs and produces contemporary artworks on a bespoke basis, was chosen by the more than 16 million monthly users that comprise the Houzz community.

The Best of Houzz award for Customer Satisfaction is determined by a variety of factors, including the number and quality of client reviews a professional received in 2013. Signarture was awarded a 5-star rating by every client who reviewed them and their images are some of the most popular in their category.

“We are thrilled to receive this award” said Sarah Leslie, Managing Director of Signarture. “We began building a profile for Signarture on Houzz a year ago when it started gaining momentum in Australia. It’s proved to be a fantastic platform to showcase our artworks and engage with our audience, and I’m grateful to those clients who took the time to write their reviews. I’ve no doubt that Signarture's presence and reputation on Houzz is driving demand for our artworks internationally.”

“Houzz provides homeowners with the most comprehensive view of home building, renovating and design professionals, empowering them to find and hire the right professional to execute their vision,” said Liza Hausman, Vice President of Community for Houzz. “We’re delighted to recognize Signarture among our “Best Of” professionals for customer satisfaction as judged by our community of homeowners and design enthusiasts who are actively renovating and decorating their homes.”

With Houzz, homeowners can identify not only the top-rated professionals like Signarture, but also those whose work or products match their own aspirations for their home. Homeowners can also evaluate professionals by contacting them directly on the Houzz platform, asking questions about their work and reviewing their responses to questions from others in the Houzz community.

Find Signarture on Houzz www.houzz.com/pro/signarture

 

About Signarture

Signarture Pty Ltd, and the eponymous Signarture® brand, were founded in 2006 by Sarah Leslie with a vision to bring an innovative, design led approach to creating bespoke artworks for an increasingly trend aware and design-savvy market.  

With a passion for art and interiors, expertise in trend forecasting, design and product development, global experience and perspective, Signarture creates designs that are on-trend and available to order in any size, shape and colour and medium desired.

Signarture® artworks are produced to order, ready-to-hang and in limited edition, as unique perspex artworks and as stretched canvas prints that balance exclusivity with affordability, and bridge the gap between mass produced prints and artists originals. 

Signarture also applies their designs to an increasing range of materials from glazing to textiles for bespoke interior fit out.

Clients include interior design firms in the residential, commercial and hospitality markets, blue chip property developers, professional interior stylists, design retailers and the design savvy.

Signarture® artworks can be purchased through the online gallery www.signarture.com.au

 

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device.

From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world.

With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.

For more information, visit www.houzz.com

Signarture Interview with Indesign

Our creative director Sarah Leslie was interviewed by Lorenzo Logi from Indesign - the magaizne that presents the best in commercial, retail, civic, institutional and residential interiors and architecture from Australasia and the globe.

You can access the interview on IndesignLive or read the transcript below.

Indesignlive: Where did the idea for Signarture originate?

Sarah Leslie: The original idea – that it would be great if you could buy an artwork that you love in the size, shape and colour that you actually need to suit your space – came to me when I was furnishing my own apartment getting on a decade ago now. And that whilst anathema to the fine art purist, I felt a more pragmatic approach would have broad appeal.

IDL: How do you source the artworks?

SL: The artworks are all original designs developed in house. Exactly the same process as for fashion apparel product development is employed– starting with an analysis of the prevailing trends in colour and style, developing a mood board and colour palette before deriving the designs themselves. Inspiration can come from anywhere. I devour design magazines and travel a lot both to the major design fairs and capitals of Europe as well as off the beaten track.

IDL: How has the company evolved since its founding?

SL: The company was launched in 2006 at Art Sydney and over seven years has evolved on a number of fronts.

In terms of touch points, the original website has undergone a couple of iterations alongside the changes in technology, and the e-commerce site we have today delivers a customer experience that is the equal of  any other online gallery. Beyond that the company has developed into a truly multi-channel business through partnerships with retailers such as Cosh Living, whose showrooms enable the physical display of our work.

The artworks keep evolving of course, with new artwork releases every season, and the change in product mix – in terms of medium – has been dramatic: canvas prints were the dominant medium when we launched, but today it’s our perspex artworks, which are unique to signarture, that we have become known for and form the core of the business, supplemented by bespoke applications.

IDL: In adapting artwork for interior design applications, have you encountered any particular challenges or opportunities?

SL: Beyond the ‘ready to hang’ artworks available in our online gallery, we collaborate with specialist partners to produce our artwork on a bespoke basis for all manner of interior design applications. With advances in technology, it has become possible to apply artwork to an ever increasing array of materials for surface design, which of course presents enormous opportunity. The challenge of communicating the range of possibilities has diminished as bespoke design has become better understood and embraced as a cost effective way to deliver distinctive design elements. It requires experience and the right production partners to deliver a product that meets the designer’s brief, their client’s budget and is also fit for purpose.

IDL: How do you employ technology in your company?

SL: Technology lies at the heart of the business. The designs are digitally originated and digitally printed which is fundamental to the mass personalised business model. It supports our capability to address the four product attributes along which our customers’ needs diverge: colour; size; shape; medium and material.

IDL: What has been your greatest satisfaction with Signarture?

SL: I think any designer who sets out to develop their own brand or business and achieves commercial success finds that immensely satisfying given the inevitable challenges along the way. For me, the greatest satisfaction lies in the customer reaction to the product. When someone is telling you how much they love the artworks or how these have transformed their space or project, that’s hard to beat.

IDL: How would you like to see Signarture evolve in the future?

SL: Signarture has been constantly evolving since inception and will continue to do so into the future: new media, new categories, new partnerships, new markets… watch this space!

 

August 15, 2013

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Thank you for visiting our new online gallery!

For those of you familiar with our old site, we hope you'll agree that the new site is easier to navigate but we'd very much welcome your feedback as we tweak the site further to make your experience of it, from first inspiration to final transaction, as smooth as possible. 
We plan to start publishing our latest news on a monthly basis or so here soon, but in the meantime you can receive more regular updates by following us on Houzz, Facebook, Pinterest or LinkedIn...or by signing up for our newsletter.
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